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Conscious & Affordable Luxury

Our mission is to make luxury affordable by making jewellery in 18k gold plating that will last long! We value your hard earned money and share all the information transparently. 

High quality & BIS certified silver jewellery - Surety of Purity. 

Not just brand but every single silver jewellery piece is BIS stamped and approved (unlike market practise wherein brand is only BIS approved and not jewellery items). 

Premium waterproof & life-proof jewellery.

Made of medical grade 316 stainless steel which is tarnish proof & lasts long. 

High Quality & Responsible

Our jewellery is designed in France & we regularly collaborate with some of the finest European designers to bring unique & limited time collections to you. We only use clean stones & recycled metals. We are also working on our packaging to further reduce our carbon footprint. Currently, the brand is available in France, Italy & India. We plan to start shipping across more markets shortly. We closely work with artisans who make jewellery, on various development programmes. 

Strong Lineage

Started by a team of women with collective corporate experience of 40 years across lifestyle & financial brands. The trigger to start was the lack of finding a transparent silver brand that offered premium yet BIS hallmarked designs. Why should the customer settle for anything less than 92.5 silver purity? 

Having worked in some of the leading MNCs with stringent financial policies, we have strong & transparent policies, as a sign of respect to our customer.  

BIS stamped 92.5 Silver

Waterproof 316 medical grade Stainless steel